Rosie James
Head Of Press & Radio Promotions / Tru Thoughts
Having joined Tru Thoughts in 2007 as an intern, Rosie progressed to Head of Press and Promotions, shoehorning Radio into her job title as it grew to take up more and more of the role – something she welcomed, as a lifelong lover of the medium. Now equal parts press officer and radio plugger, she has enjoyed chipping away at national radio, increasing Tru Thoughts’ presence there to the point where it now punches above its indie label weight, its releases gaining regular airplay and official BBC playlisting. Alongside the mainstream, a large part of her role as an in-house plugger has also always been to keep strong ties with the independent, online, international and specialist DJs and broadcasters, supporters of non-mainstream music who are constantly innovating and pushing radio forward. Rosie has learnt a lot from them, and knows there’s a lot more to come.
"It’s exciting to be part of this, and especially good to see such a variety of people involved from right across the industry - seems like a great opportunity for everyone to share their own knowledge while also learning loads from each other, and hopefully cooking up some new ideas for the future. From my perspective, I’ll be sharing some of my specialist knowledge and experience as a radio plugger, but also more generally as someone who works in-house at an independent label in these fast-moving times. "
