Founder & Senior Partner / Out To Sea, Head of Digital / Mr Bongo
Graham specialises in digital strategy for record labels, artists, publishers and music/technology companies.
He has spent the last decade immersed in digital music; as Director and Head of Digital at independent label and publisher Mr Bongo, and as a consultant via his own companies Out To Sea, and formerly Unique Uncut.
By combing extensive hands-on experience, creativity and data driven, non-traditional music industry practices such as PPC/Paid Media, SEO, e-commerce (D2C), CRM, email, web development and analytics, Graham and his team are able to deliver significant results for their clients and increase revenues significantly.
Past and present Out To Sea music clients include Demon Music Group (BBC), Mr Bongo, Hollie Cook, Karol Conka, Harmless Records, WOLF Music, Protoje, T-Rex, Suede, The Jesus & Mary Chain and Level 42 amongst others.
“What is ‘radio' now, and what will it become? These are extremely interesting times in music consumption; majority shifts to access over ownership, live and on-demand seamlessly integrating, tech giants moving into broadcasting and production, collection societies taking legal action against major music services, mobile device usage overtaking desktop... All of this and much, much more, without the presence of a global rights registration system. There is work to be done”